What really underpins the endless cycles of mass-consumption today? – Essaylink

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This topic treats the core question of the module: what is of value in the ‘New Economy’?

What really underpins the endless cycles of mass-consumption today? This essay topic

focuses on one central aspect of value in the new economy: authenticity – which means the

pursuit of the “true me”. As shown by Peter York, both in The Hipster Handbook documentary

and in his Authenticity is a Con.

The value of any ‘thing’ thus becomes always negative: temporary, insufficient, short-lived,

and needing urgent “upgrading” according to ever shorter cycles of fashion. The ‘New Economy’ is bound up with the emergence of a new and permanently dissatisfied, impatient,

and entitled consumer, one that has no obligations, only entitlements. Examples of this new

economy are everywhere: we live in it, we are it.

What is the central source of value then in contemporary consumption and production?

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