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Value: 35% of final grade
Length: 10–12 pages long (3,000–3,500 words)
This assignment must be event-based and must be at least 3,000 words.
After reading Chapters 6 and 7 of the course text (Carney, 2008), prepare or revise a proactive media coverage plan to attract attendees through free media coverage to a one-time theoretical or actual upcoming event (e.g., conference, workshop, dinner, fund raiser) for your organization.
If you do not currently work for an organization, prepare a media coverage plan for the last organization for which you worked, or invent an event.
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