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Week 8: Discussion:
Marketing Metrics: After carefully reviewing the lecture materials, assigned reading(s), and relevant resources, please respond to the following:
Marketing Metrics Part 1 of 3: Watch the video, the Berniator (2016) and Samuel (2015) articles in Module 8 along with Chapter 12 in the Marketing Analytics book. Post four slides of how you would present sales forecasts, distribution channel analysis, pricing analysis, and competitive analysis.
Part 2 of 3: Research one marketing data dashboard tool and discuss its attributes.
Part 3 of 3: Review the posts of your peers, and respond (by Sunday) to a minimum of two of your peers’ or instructor posts or with substantive contributions (minimum of 100 words each) extending the discussion (citations are encouraged, but not required, for these responses to your peers).
Note: Please post your original response by Thursday and respond to at least two peers by Sunday. You must follow APA guidelines and cite at least two reliable sources (professional or academic) within the body of your post. Also, please be sure to include a reference section at the end of your post.