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1. Choose an industry you understand and explain how autonomous vehicles might impact the industry, Think about a “to-be” new opportunity that AVs enable and briefly explain your idea using Kim and Mauborgne’s Eliminate- Reduce-Raise- Create Grid.
2. Is autonomous driving technology a Blue Ocean opportunity? Why or why not?
3. Use AV to illustrate the difference between disruptive and Blue Ocean Strategy, and to discuss the growth model in terms of market-creating strategy.