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Prepare an outline of your answer:• Sections: Introduction, Body, Conclusion • Indicative content (for each): Key theoretical concepts, empirical data, examples • Links: Flow, analysis, critique
1)International Product Life Cycle
Define and describe the IPLC and reflect on relationship with PLC.
2 Entry Modes
Discuss intermediate entry mode and focus on specific requirements.
1 Global Marketing
Critique global coordination and market responsiveness.
each question need to have 600 words and 3 reference
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