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Select an existing company of your choice from your own country, which has the potential to take its products or services to the international market. You must select a specific host county which this company is not dealing with at the moment.
You have been hired as a consultant to help this company develop an International business strategy for the selected host country.
Your report must cover the following:-
1. Provide a brief overview of the chosen organisation and its product (s) or service (s) for internationalisation.
2. Critically evaluate the impacts the host country conditions covering the macro environment factors and its national competiveness.
3. Analyse the host county’s culture and its impact on the internationalisation process of the company.
4. Recommend the most appropriate entry strategy and the internationalisation strategy for this company in its internationalisation process. Justify your recommendations with critical reasoning.
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