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This week, consider a recent purchase you made in a store. It could be a bottle of soda, a pack of gum, or a major purchase such as a TV or appliance. How the product you purchased was promoted in-store?
Consider a recent purchase you made in a store
This week, consider a recent purchase you made in a store. It could be a bottle of soda, a pack of gum, or a major purchase such as a TV or appliance.
How the product you purchased was promoted in-store?
Was it part of a separate display?
Was there specific signage promoting the product?
Did the in-store promotion influence your purchase?
Describe the product placement, packaging, signage, and competing products.
Upon completion of the course, students will be able to:
Examine how the choice of marketing strategy affects channel choice
Explain channel marketing strategies used to appeal to consumers
Identify major channel options for companies
Module Reading and Resources
Presentation: Marketing Concept Glossary IV
Module-related marketing concepts and terms are presented. Visit the glossary for a quick review of the key terms from this week. You can also look up words in the glossary found along the left-hand navigation bar.
Video: Pet Supply Shop Channels
This video is a supplement to the module overview and illustrates market channel concepts using the pet supply store. Transcript available here.
Companies have many different channels. Or distribution options, to sell and promote their products and services. One of the key decisions a company needs to make is where its goods will be available for sale. This decision will inform channel marketing and distribution strategies. There are three overarching elements that a company uses to make the decision as to where to sell its products. The first is determine by the product price.
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