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Critically evaluate the strategic and non-strategic decision-making process for an international/transnational
case study business organization (Royal Mail), analyzing the organization appetite and maturity towards
managing risk and offering a number of sustainable future strategies that could be adopted by the organization.
This is an individual report of 3,000 words.
The report will ensure that students have the critical faculties to analyze business decision making from a
consultancy perspective. The report will provide the opportunity for students to critically compare theory with
practice alongside their own personal experiences.
Structure of Report
CW1 – Report
Students to critically evaluate the strategic history for a business organization of their choice, analyzing the
organization’s past strategic actions and offering a number of sustainable future strategies that could be
adopted by the organization.
Suggested structure:
Title Page
Contents Page (with page numbers) Introduction
Overview of Case Study Organization Corporate Level Strategy
• Definition
• Examples of Case Study’s Strategic Decisions at this level
• Analysis and evaluation of strategic decisions
Business Level Strategy
• Definition
• Examples of Case Study’s Strategic Decisions at this level with some analysis of these
Functional Level Strategy
• Definition
• Examples of Case Study’s Strategic Decisions at this level
• Analysis and evaluation of strategic decisions
Recommendations for Future Strategies (with justification using your own analysis of the business)
Conclusion
Reference List (Harvard style)
You should incorporate and apply relevant theories and there should be evidence of independent reading, in
particular a range of contemporary journal materials will be expected to support clear lines of argument in the
main body.

 

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