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As employee relations manager of Prudential Financial, one of your tasks is to promote Project H.E.L.P. (Higher Education Learning Program), an on-the-job learning opportunity. Project H.E.L.P. is a combined effort of major corporations and the Newmark Unified School District. You must recruit 12 employees who will volunteer as instructors for 50 or more students. The students will spend four hours a week at the Prudential Newark facility earning an average of five units of credit a semester.
This semester the students will be serving in the Claims, Word Processing, Corporate Media Services, Marketing, Communications, Library, and Administrative Support departments. Your task is to convince employees in these departments to volunteer. They will be expected to supervise and instruct the students. In return, employees will receive two hours of release time per week to work with the students. The program has been very successful thus far. School officials, students, and employees alike express satisfaction with the experience and the outcomes.
As employee relations manager of Prudential Financial, write a persuasive memo or e-mail with convincing appeals that will bring you 12 volunteers to work with Project H.E.L.P. Use information covered in Chapter 9 in the Bovee and Thill regarding the AIDA method in the textbook to properly organize and write this persuasive message. Make sure you adopt the “you view”. Use all the information provided above to make sure the employees clearly understand your request.