Team Project Slide Presentation : Data Presentation

Team Project Slide Presentation : Data Presentation

Instructions
Students will form data presentation teams consisting  to work on this project. The assignment is to develop, implement and present a data presentation for an existing company and product or service. Teams will present data in a comprehensive yet succinct manner as if the team was presenting to the senior management.

The data presentation will be based on information from primary and public secondary sources, company web sites, as well as professional experiences and insights with a minimum of three references using APA formatting. Some data presented may be extrapolated from secondary research and not be verified data.  For example, current sales information may be challenging to obtain but can be extrapolated from past sales data.  The following components and issues will be addressed:

1. Market analysis: sizing and trends
2. Market Segmentation – Segment identification, analysis, and strategy
3. Competitive Analysis – Competitor identification, analysis, and strategy
4. Business Operations
5. Price Analytics
6. Promotion Analytics

Team members are expected to attend all team presentations to listen and participate in Q&A. Every team member has to participate in the actual presentation.

The final presentation profiles the research process and clearly demonstrates the data using presentation techniques such as pivot tables and dashboards.  The presentation should be 12 to 20 slides and include citations and notes.

Components % of Grade
Assumptions, analysis, and market research 25%
Slide presentation 30%
References 15%
Depth and detail of data presentation 30%
TOTAL 100%
Start Date
Feb 15, 2022 12:01 AM
Due Date
Mar 15, 2022 3:00 PM
Attachments
Team Project Slide Presentation: Data Presentation

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American Marketing Association Digital Marketing Quiz

Instructions
Students register to take the American Marketing Association Digital Marketing certification quiz. Students submit a screen shot of their score.

Components % of Grade
Complete assignment 100%
TOTAL 100%
Start Date
Feb 20, 2022 12:01 AM
Due Date
Mar 8, 2022 11:59 PM
Attachments
American Marketing Association Digital Marketing Quiz

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Rubric Name: American Marketing Association Digital Marketing Quiz

Team Project Presentation: Consumer Behavior Research Plan

Team Project Presentation: Consumer Behavior Research Plan

Instructions
Students will form consumer behavior research project teams consisting of 3-5 students. Students will develop, implement, compile, and present a research design and plan for a product determined or approved by the instructor. The project entails the analysis of data from a student-administered survey as well as collection of secondary information. The survey or interviews can be directional and do not need to follow academic statistical rigor. Teams will conduct a detailed market analysis using industry-accepted techniques, synthesize the findings from that analysis and couple them with critical and creative thought to make a marketing decision. The plan will be based on information from course curriculum, primary and public secondary sources, company websites, as well as professional experiences and insights. Surveys and primary research will be conducted.

Specifically, teams will create a consumer behavior research project including research design and implementation, market analysis, market planning, and management. The plan should include how teams will market their product based on the research. The presentation must include presenter notes. The following components and issues will be addressed:

1. Research Design.

2. Implementation of the Research Design.

3. Market Analysis.

4. Market Decision and rationale

Each team will have 25 minutes to present, with 5 minutes of that time devoted to Q&A. Team members are expected to attend and to listen to all team presentations and participate in Q&A. Every team member must participate in the actual presentation. Teams should turn in a copy of their slides prior to their presentation. The final report profiles the research process and data, market analysis, and market decision. The final presentation is suggested to be between 20 and 30 slides. Exhibits can be added and are not included in the slide total.

Components % of Grade
References 10%
Writing Mechanics 10%
Depth and detail of consumer behavior research plan 30%
Assumptions, analysis, and  research 30%
Slide presentation 20%
TOTAL 100%

Click here to access Team Project Presentation Consumer Behavior Research Plan.docx

Start Date
Feb 28, 2022 12:01 AM
Due Date
Mar 20, 2022 11:59 PM

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Rubric Name: Team Project Presentation: Consumer Behavior Research Plan

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Case Study Analysis: Distribution Channel Structure and Strategy

Case Study Analysis: Distribution Channel Structure and Strategy

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Instructions
Case Study Analysis: Distribution Channel Structure and Strategy
In teams or individually, students will complete a detailed case analysis. Using analysis tools and research techniques, students will analyze and synthesize the findings from that research, and couple them with critical and creative thought. The analysis will be based on information from primary and public secondary sources, company websites, as well as professional experiences and insights.Teams or Individuals will:

• Read the case.
• Include basic information about the company, industry, or project featured in the case study.
• Analyze the company’s history and growth.
• Assess the company’s channel strategies identifying its strengths and weaknesses.
• Identify channel conflicts, comparing channel strengths and weaknesses within the company to the external threats and opportunities. Determine if the company is in a strong competitive position and decide if its channel strategy can continue at its current pace successfully.

• Use data analysis tools make a diagnosis.
• Present possible alternatives for resolution.
• Choose a position – make recommendations for change, modification or maintenance of the status quo
• Give evidence for your choice.

The final report is diagnostic and prescriptive. Where appropriate use course concepts. The final report must not exceed ten double-spaced, 12-point font, 1-inch margin pages. Exhibits may be added and are not included in the page total.

Components % of Grade
Assumptions and Analysis: State assumptions. Provide the reasoning for what is important in the case that results in the issues identified. Provide justification for the claims that the issues deserve managerial attention 25%
Alternative Solutions and Recommendations: Provide alternative solutions and evaluation. Recommend one alternative with probable consequences 25%
Implementation Plan: State how, where, when, and by whom recommended course of action will be implemented 25%
References 15%
Writing Mechanics 10%
TOTAL 100%

 

Marketing Metrics Week 8: Discussion

Week 8: Discussion:

MK528_D01_IN: Marketing Metrics – SEATTLE – Winter 2021-2022

Marketing Metrics: After carefully reviewing the lecture materials, assigned reading(s), and relevant resources, please respond to the following:

Marketing Metrics Part 1 of 3:  Watch the video, the Berniator (2016) and Samuel (2015) articles in Module 8 along with Chapter 12 in the Marketing Analytics book.  Post four slides of how you would present sales forecasts, distribution channel analysis, pricing analysis, and competitive analysis.

Part 2 of 3:  Research one marketing data dashboard tool and discuss its attributes.

Part 3 of 3:  Review the posts of your peers, and respond (by Sunday) to a minimum of two of your peers’ or instructor posts or with substantive contributions (minimum of 100 words each) extending the discussion (citations are encouraged, but not required, for these responses to your peers).

Note: Please post your original response by Thursday and respond to at least two peers by Sunday. You must follow APA guidelines and cite at least two reliable sources (professional or academic) within the body of your post. Also, please be sure to include a reference section at the end of your post. 

Rubrics
  • Discussion Board/Participation

Week 8: Groups and Social Media

Week 8: Groups and Social Media – Availability Ends

Mar 6, 2022 11:59 PM
MK527_01_ON: Consumer Behavior – USADL – Winter 2021-2022

After carefully reviewing the lecture materials, assigned reading(s), and relevant resources, please respond to the following:

DQ1: Please review the Bzz Agent’s website (https://www.bzzagent.com/).

– Given what Jonah Berger has shared (in the video), how effective do you think the Bzz Agent

concept would be in influencing your product decisions and opinions?

– Please reference key concepts of WOM in your analysis.

DQ2: COULD BE SUBTITUTED WITH VIDEO EXAMPLE.  The Word-of-Mouth Marketing Association announced a set of rules and guidelines for  word-of-mouth advertising. The trade group maintains that marketers must make sure that people talking up products or services disclose for whom they work. They also must use real consumers, not actors, who discuss what they really believe about a product. These rules were triggered by several controversial incidents, such as a campaign the U.S. arm of Sony Ericsson Mobile Communications created for a camera phone. The company hired 60 actors to hang out at tourist attractions and ask unsuspecting passersby to take their pictures with the Sony Ericsson devices. It told the actors to identify themselves only when asked directly.

– What do you think about “stealth” campaigns such as this?

– Should marketers be required to disclose their true intentions when they try to initiate positive word-of-mouth? Please tie in external reference sources to support your argument

Note: Please post your original response by Thursday and respond to at least two peers by Sunday. You must follow APA guidelines and cite at least two reliable sources (professional or academic) within the body of your post. Also, please be sure to include a reference section at the end of your post. 

Week 8: Brand Management Over Time

Week 8: Brand Management Over Time

 

Week 8: Brand Management Over Time

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Instructions
Students will develop a brand engagement model using the steps of the process of customer engagement.  The model should include customer relationship tools within the model. Students may choose the product as an example of the model and the same brand may be used for the brand management plan assignment. The process model can be submitted using any type of program to show the graphic representation of the model.

The plan will be based on information from primary and secondary sources, company web sites, as well as professional experiences and insights. At least three outside references must be used. Notes should include citations in APA format.

The following components and issues will be addressed:

  1. Awareness:  What strategy will be used to gain awareness of the brand?  What are the channels to use?
  2. Discovery:  This is when the audience has discovered your brand. In this stage try to find and record information about your audience of prospective customers.
  3. Consideration: In this stage of the process, a customer is forming an opinion about the brand albeit neutral.  While evaluating the choices, the brand manager needs to develop a reason why to choose your brand. Brand messages should be built in the Customer Relationship Management (CRM) tool.
  4. Conversion: This is the stage where a person becomes a customer.  How can a brand ensure the conversion is complete and engage the customer to finalize the sale.
  5. Growth through value creation:  How can the brand continue to engage to promote loyalty and be a brand fan.  How can that be built into the CRM tool?

**Brands that CAN NOT be used for this assignment: Google, Apple, Starbucks, Coca-Cola, Pepsi. These brands have been over-used so pick a brand that you can be more creative with. Brand Management Over Time

Components % of Grade
Depth and detail of brand engagement. 25%
Depth and detail of CRM usage 25%
Model Presentation 20%
Assumptions, analysis, and research 15%
References 15%
TOTAL 100%

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Brand Engagement Model

Brand Engagement Model

 

Brand Engagement Model: After carefully reviewing the lecture materials, assigned reading(s), and relevant resources, please respond to the following:

Module 8 Video: – Brand Management Over Time

(This video is also available under Course Content – Module 8)

In addition to the chapter, please use at least one other professional resource in your post.

DQ1: Jim Copacino provided an example of revitalizing the Seattle Mariners brand.  Choose a brand that you believe needs to be revitalized and explain how you would do that and the rationale behind it.  You may discuss the brand that you are using for your final brand creation and management plan.

DQ2: Using the same or a different brand example, discuss how the brand addresses a different target audience or global market.

**Do not use brands that are used as examples in the textbook. Brands are: Patagonia, Pabst, Volkswagen, JCPenney, Harley Davidson, Mt Dew, Burberry, Chobani, Coach, Tommy Hilfinger, Tylenol.

Note: Please post your original response by Thursday and respond to at least two peers by Sunday. You must follow APA guidelines and cite at least two reliable sources (professional or academic) within the body of your post. Also, please be sure to include a reference section at the end of your post. 

Brand Engagement Model

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